This empty vintage Ex-Lax (the chocolate flavored laxative) tin for sale is Circa 1930's- 1940's and is a rather rare collectible tin. There are very few 18-Count tins available and originally sold for $ .25. It was manufactured and distributed by Ex-Lax, Inc. Brooklyn, NY.
In the early 1900's, Max Kiss, a Hungarian immigrant who lived in Brooklyn and was trained as a pharmacist, he decided to create a laxative with a pleasant flavor. The only laxatives available at that time were liquids with a bitter taste. Kiss combined phenolphthalein, a chemical that relaxed the intestines, with chocolate. Kiss first called his new chocolate tablets Bo-Bos, but one afternoon he happened to read in the local Hungarian language newspaper about a deadlock in the Hungarian's parliament. The Hungarian words for "parliament deadlock" are sometimes shortened to "ex-lax" in print. Kiss thought it sounded like an "excellent laxative". He launched his company and new product in 1906 and called it Ex-Lax. Today, Ex-Lax is the best selling chocolate laxative and the second best selling laxative overall*
This tin is in very good vintage condition and have some minor scratches on back, however, does not affect graphics or text.
A rare hard-to-find tin that would be a great addition to any antique advertising tin collection. Great to display in any rustic, country or farmhouse style decor. Nice novelty gift for doctor, pharmacist or medical student.